Privacy Policy
Last updated: May 26, 2026
Introduction
The B12 Society ("we", "our", or "us") is committed to protecting your privacy and handling personal information responsibly. This Privacy Policy explains what we collect, how we use it, and how we protect it when you visit our website or use our services.
Information We Collect
Personal Information
We may collect the following personal information:
- Name and contact information such as email address and phone number
- Demographic information
- Health-related information you choose to share with us
- Communication and membership preferences
Usage Information
We may automatically collect:
- Website usage data and visitor analytics
- Device, browser, and screen information
- IP-derived security and request metadata handled by our hosting and server infrastructure
- Cookies and similar technologies needed for security, session handling, and optional preferences
How We Use Your Information
We use your information to:
- Provide and improve our services and support
- Respond to your inquiries and requests
- Send newsletters and updates where you have agreed to receive them
- Conduct research to better understand B12 deficiency
- Measure traffic patterns, popular pages, device mix, and referral sources where you allow optional analytics
- Ensure website security and prevent fraud
- Comply with legal obligations
Visitor Analytics
If you accept optional preferences, we collect limited visitor analytics to understand how the site is used and to improve content and navigation. The analytics implementation is designed to reduce tracking risk.
- We record page views, paths, referrers, browser and device type, and aggregated session activity.
- We do not use advertising cookies or cross-site marketing trackers for this analytics feature.
- We do not store a long-lived analytics cookie for this feature.
- Visitor reporting is based on short-lived, cookieless identifiers generated server-side.
- Where available from trusted proxy or hosting headers, we may store coarse location data such as country, region, city, and timezone.
- Analytics collection is disabled when you choose essential-only preferences.
- Analytics collection is also disabled when your browser sends a Do Not Track signal.
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share information in the following circumstances:
- With your explicit consent
- To comply with legal requirements
- With trusted service providers who assist our operations
- In anonymized or aggregated form for research or service analysis
Legal Basis
We rely on different legal bases depending on the type of processing:
- Consent for optional preferences, newsletters, and optional visitor analytics
- Legitimate interests for site security, fraud prevention, and essential operational monitoring
- Legal obligation where we must retain or disclose information under applicable law
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission over the internet or electronic storage is completely secure, but we aim to apply proportionate safeguards.
Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Correct inaccurate personal data
- Request deletion of your personal data
- Object to processing of your personal data
- Request portability of your data where applicable
- Withdraw consent at any time for consent-based processing
Cookies and Similar Technologies
We use cookies and similar technologies in two categories:
Essential
- Session and login state where required
- CSRF and other security protections
- Operational cookies needed to keep core features working safely
Optional
- Theme and widget preferences
- Privacy-conscious visitor analytics
You can choose between essential-only and optional preferences through our cookie banner. You can also change these choices later by revisiting your cookie settings and browser controls.
Contact Information
If you have any questions about this Privacy Policy or want to exercise your rights, please contact us:
The B12 Society
Email: privacy@theb12society.com
Address: 22 The Orchard
Lauder
Berwickshire
TD2 6QE
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our website and updating the last updated date on this page.